You may have asked this question before: “how do I get my website to the first page of Google?”
There is no secret ingredient to get your website to the first page of Google.
If there was, Google’s search results would be completely useless and filled with spam. Good guy Google returns results based on what they think the user wants to see. The good news is, there are ways to make Google look at your website and say “hey this might be helpful, here user check this out.”
Start by following these 5 steps:
1. Take advantage of Google Trends.
You need a clear understanding of who your target audience is, and what they are searching for. This is where Google Trends can help. Analyze the keywords you would type into Google when searching for your website. Be sure to focus on the least searched terms. Just like marketing your business in the tangible world, you need to find your niche. The highest searched keywords are most often flooded with websites. For example, many websites try to use the keyword “Restaurant”. If you try to compete with websites using this term, you’re gonna have a bad time. Instead focus on a less used keyword, such as “Happy Hour”
2. Plant keywords in your webpage titles
Once you know which keywords you want to target, you need to plant these into your website. Begin with the title of your webpages and include those keywords at the beginning. Don’t worry, your business name can still be in there but leave that for last. Also be sure not to go above 70 characters including spaces!
3. Plant keywords in your webpage descriptions
Next, create or alter your existing description tag to include these same keywords. Consistency is key when it comes to Google. Keep the same keywords or phrases in the same order you have them in the title. Also try to keep the description short and sweet.
4. Plant keywords in your web page content
Finally we need to optimize the meat of the website: the content. It is important that you surround the same keywords from the title tag and description tags in <h1> and <h2> tags. Don’t overuse these tags though, it looks suspicious and spammy to Google when there is more than one <h1> and more than two <h2> tags. Next, try to use these keywords and their synonyms in your content. The more content on your website the better! Google measures the text to code ratio, and rewards websites that have more content.
5. Utilize Analytics
Once your website is optimized with your targeted keywords, you can take full advantage of Google Analytics and Google Webmaster Tools. These are very important (kind of creepy) tools that can tell you what is happening on your website. You can see how users are interacting on your website, what is receiving the most traffic, and what types of users are visiting -including their gender and age. This information is gold when it comes to marketing your website.
Your website may have been the smelly kid once, but now Google thinks it’s cool and wants to introduce you to its users.