First of all, what is bounce rate? Bounce rate is the percentage of visitors that visit your page and “bounce” (leave the site) rather than viewing other pages on your site. If you have a website that only has one page, than a high bounce rate may not apply to you. Same for businesses who have the information that the visitor needs readily available. They got the information they needed, and left. There is nothing wrong with a high bounce rate in this situation. However if you have a website filled with information, or an e-commerce site that visitors should be navigating through, you need to do something about a high bounce rate.
You can view your websites bounce rate by utilizing Google Analytics. If your bounce rate is high, that means you need to make some changes on your website. I’ve listed some tips below that will help you keep visitors on your website longer.
1. Change your design.
More often than not, a website with a high bounce rate doesn’t have the design to encourage visitors to dive deeper into the website. If you’re looking at an unattractive web page that seems cluttered, or hard to get information from, you will want to leave. If you are visiting an aesthetically pleasing website with only quality content and powerful visual aids, you will want to look more into the website and see what this business or company is about.
Some tips for a good design:
- Keep contact info, or a link to contact up front
- Declutter your home page. A good webpage is as simple as your logo, slogan, and what you’re all about. Don’t overwhelm your visitors.
2. Create a powerful call to action.
What is the purpose of your site? Harness this into one single sentence and a link. For instance, you’re a lawyer looking for future clients? “Need a lawyer? Contact me for a free consultation today” (button to contact form).
3. Speed up your webpage
One of the most obvious reasons a visitor is leaving your website, is because it’s too damn slow. It’s 2015 everyone wants everything to be instant. If your website is loading too slow, optimize it for better performance. Minify your files, optimize your images, and get rid of any code you’re not using.
4. Make sure your website is mobile friendly.
Today it’s important that your website look great on any device. If not, you’re losing a good portion of your visitors. Everyone is on the go, and mobile devices are easy to use, and always on hand. Make your website responsive, or create a separate mobile site.
Open external links in new windows. If you’re opening links in the same tab, you’re losing that visitor.
5. Make sure your content is readable.
No one can read red text on a black background, and no one wants to try to read text that’s 8pt font. Also no one wants to read text that spans across an entire screen. Make sure your text is a solid non-serif font, contrasts the background, is inside a wrapper of at 800px at maximum and has a proper line height. (1.5 times the font size).