Choosing the right logo for your business is a big decision, and one that should not be taken lightly. A logo is essentially a visual aid, and what your customers will see every time they think of your company. But more than this, it will define your business’ personality.
So how can you create the perfect logo for your business? Take a look at our three main points for creating a logo.
1. Less is more
The main goal for every business, is to be remembered. Studies show that it is easier for the brain to remember simple shapes as opposed to a complex photograph. Stay away from too many colors, fonts, or shapes in your logo and instead think of your logo as a symbol.
2. Represent your brand
Try to convey your business’ brand through your logo by utilizing certain shapes, colors and fonts. For instance, if you own a fitness company, you would want your logo to signify strength and boldness. You create this by placing large bold symbol on a bold color, such as red. But try not to get too literal – using a big muscle as your fitness company’s logo isn’t the most creative option. Don’t be afraid to be a little abstract with your symbolism.
3. Choose the right color scheme
There is an entire psychology around colors and how they evoke certain feelings. It’s very important to take advantage of this information and use it to your advantage.
- Primary colors: Tend to produce more intense associations. Many of the world’s most popular brands utilize a primary color scheme.
- Red: Stimulates feelings of passion, love and trust.
- Blue: Evokes comfort, faith, confidence and understanding.
- Yellow: Is associated with joy, vitality, energy and newness.
Once you have decided on a symbol and a color scheme to represent your brand, you are well on your way to creating a beautiful logo for your business! If you aren’t the creative type, now is the time to call up a graphic designer to combine your ideas into a beautiful logo.