As you would already know,but in deciding which platform works the best, that will have to depend on what kind of business.
For example, if you own a photography business, or a bakery, it might make more sense to use Instagram. Instagram’s main feature is photos. So if you are selling your artwork for example, use Instagram. Not only that. This platform also allows you to post short videos. So for those of you who own a bakery or sell artwork, give your audience an insight to how you bake that cake, or a time-lapse of your sunset masterpiece.
On the other hand, if you run a more complex business, maybe use Facebook. Facebook allows you to share more contents than Instagram. You can post blogs, videos, pictures, and clients can communicate with you.
Below are some of the most powerful social media platforms which every marketer should include in their marketing strategy.
Facebook Monthly Active Users 1.59 Billion. Founded on February 4, 2004, Facebook is the biggest social media network on the Internet, both in terms of total number of users and name recognition.
LinkedIn Monthly Active Users 100 Million-Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands- down the most popular social media site for professional networking.
Twitter Monthly Active Users 320 Million-Founded on March 21, 2006, twitter is a powerful marketing tool used by dozens of Twitter experts, marketing pros and business leaders to market their brands, products and services.
YouTube Monthly Active Users 1 Billion-This video-based social media website was founded on February 14, 2005. YouTube is the second most popular search engine behind Google.
Pinterest Monthly Active Users 100 Million-Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where you can pin their content.
Instagram Monthly Active Users 400 Million-Launched on October 6, 2010, Instagram is a fast growing visual social media platform. It is distinguished by its unique filters together with video and photo editing features.
Quora Monthly Active Users 100 Million-Quora the question-and- answer website was creation and launch in June, 2009. So far, it has managed to raise $141 in venture capital funds.
Reddit Monthly Active Users 231 Million-Reddit, founded on June 23, 2005 is a social news and entertainment networking website. It’s registered users can submit content such as direct links and text posts.
Don’t start on all these at once. Pick on platform and built you profiles authority. If you spend enough time and efforts, i’m sure it’ll help your business!